More than a chatbot
A business-trained AI assistant that helps SMEs get more sales, reduce staff workload, reply faster, save cost, and support customers 24/7 without forcing owners to understand AI jargon.
Prepared by AI Team • Management Proposal • Confidential
Launch an AI Business Assistant that turns SME enquiries into recurring revenue.
ALPSeq AI Assistant is positioned as a 24/7 business assistant trained on each company’s own knowledge to automate customer engagement, sales enquiries, operational support, lead capture, and human handover across website, WhatsApp, and Telegram channels.
RM100K
Monthly recurring revenue target
0
First SMEs in launch campaign
Boost
Anchor plan for conversion
Executive snapshot
Management decision in one view
This proposal packages the current AI chatbot system into a market-facing SME product with clear positioning, launch pricing, trial conversion, commercial controls, and a realistic recurring revenue path.
SMEs in Malaysia & ASEAN
Initial focus is SMEs and professional organisations that need a simple way to automate website enquiries, WhatsApp engagement, lead capture, and internal knowledge support.
Boost plan as anchor
Launch creates adoption. Boost drives majority conversion. Max expands into multi-branch, advanced analytics, integrations, and dedicated support.
Recommended management decision
Approve launch packaging, commercial policy, free-trial campaign, and RM100K MRR growth target.
SME buying logic
Use business outcomes, not technical language
The GTM message should be simple: the assistant helps SMEs capture more leads, increase revenue, reduce workload, reply faster, and continue serving customers after business hours.
Capture more leads
Every website, WhatsApp, or Telegram enquiry can be captured, organised, and escalated to staff when the conversation becomes sales-ready.
Reduce workload
AI answers repetitive questions from company documents, product catalogues, pricing notes, FAQs, HR policies, and SOPs.
Reply instantly 24/7
Customers get answers even outside office hours, while staff can take over important enquiries when human attention is needed.
Support internal teams
Sales, support, operations, HR, and onboarding teams can use the assistant as an internal knowledge helper.
Scale without linear hiring
The product allows businesses to handle more customer conversations without increasing manpower at the same pace.
Product positioning
Position as a 24/7 AI Business Assistant trained on company knowledge
The product should not be sold as “just another WhatsApp chatbot”. The stronger category is an AI business assistant for customer engagement, sales support, operations, and internal productivity.
External customer engagement
AI that answers, qualifies, and hands over sales opportunities
The assistant can automate sales enquiries, product/service questions, lead capture, promotional enquiries, customer support, and post-sales engagement. High-value or complex conversations can be escalated to human staff.
- Instant website, WhatsApp, and Telegram replies
- Structured lead capture and follow-up
- Human takeover for hot prospects
Knowledge sources
Product cataloguesPricing materialsSales FAQSupport FAQSOPsHR policiesTraining docsInternal knowledge
Current system foundation
What the platform already represents
The existing system can be presented as a SaaS operating layer where every company manages its AI assistant, knowledge base, channels, conversations, leads, and subscription plan.
High-level flow
Visitor → Channel → AI knowledge → Reply → Lead / Handover
The management story is simple: the assistant answers customer questions, captures lead details, stores conversations, and alerts staff when the prospect needs human attention.
SME visitorWebsite / WhatsApp / TelegramAI AssistantCompany knowledgeReply + lead
Demo theatre
Place your recorded chatbot demo here
Record a short screen demo showing the website widget, a customer question, an AI answer using company knowledge, lead capture, and the inbox/history view.
System screenshots
Replace the placeholders with live screenshots
The presentation includes placeholder images. Replace each PNG with your real screenshot using the same filename and the page will update automatically.
Packages and pricing
Simple recurring packages designed for SME adoption
Recommended public pricing is Launch RM199, Boost RM499, and Max RM899 per month. Launch Day pricing gives the first 200 SMEs a low-friction entry while preserving normal pricing as the long-term value anchor.
Pricing view
Feature mapping
Plan differentiation that encourages upgrade
FeatureLaunchBoost ⭐Max
AI knowledge trainingUp to 10 docsUp to 50 docsUp to 200 docs
Monthly AI replies1,0005,00015,000
Team access2 users5 users15 users
Website AI AssistantIncludedIncludedIncluded
Smart AI + human handoverNot includedWebchat + WhatsApp + TelegramWebchat + WhatsApp + Telegram
Multi-language support3 languages3 languagesUnlimited
Conversation memory7 days1 year3 years
Customer insights dashboardBasicStandardAdvanced
Lead captureBasicSmart captureSmart + tagging
Brand-style repliesNot includedIncludedIncluded
Multi-branch supportNot includedNot includedIncluded
Support levelEmail onlyPriority supportDedicated support
RM500 = +5,000 replies. When a customer exceeds quota, the system should suggest an upgrade or reply top-up.
Team access is bundled by plan, then expanded through paid internal staff accounts.
Replies from both AI and human SME staff count toward the monthly quota. Unused quota does not carry forward.
Launch and GTM strategy
Free trial first, then convert based on measurable business value
The launch campaign should create urgency without training the market to expect “cheap forever” pricing. Customers experience Boost-level value first, then convert before the trial ends.
Launch Day offer
First 200 SMEs only: RM10 setup/onboarding fee, 1-month free Boost trial, 12-month price lock after trial, and extra 3,000 AI replies/month for 12 months.
Post-launch offer
RM100 one-time setup fee, 1-month free Boost trial, 4-month price lock, and extra 1,000 AI replies/month for 4 months.
Trial impact dashboard
Show enquiries handled, leads captured, response time reduced, estimated staff hours saved, after-hours enquiries answered, and missed enquiries prevented.
No auto-renewal during trial
Protect trust by not auto-charging free-trial users. Instead, send conversion reminders through dashboard, email, and WhatsApp at 15, 7, and 1 day before expiry.
Launch DayFree Boost trial + scarcity
Trial monthShow AI impact summary
Expiry window15 / 7 / 1 day reminders
Paid conversionBoost-first subscription
Recurring revenue engine
Path to RM100K monthly recurring revenue
Revenue accumulates as customers convert and renew. The simulator below uses normal monthly pricing by default and allows management to test customer mix, launch discount impact, additional users, and reply top-ups.
Interactive simulator
Customer mix and add-on revenue
Projected MRR
RM0
Calculating...
0%
Accumulation curve
MRR grows slowly at first, then compounds through retention and expansion
Use this chart to explain why recurring revenue becomes powerful: every retained customer adds to the base while add-ons and upgrades lift the average revenue per customer.
Commercial policy
Fair for customers, protected against revenue leakage
The commercial policy should be simple enough for SMEs to understand while protecting predictable revenue, cash flow, and upgrade behaviour.
Paid monthly in advance
No refund. Upgrades activate immediately with prorated billing. Downgrades take effect next billing cycle. Cancellations end at the current billing cycle.
12 / 24-month plans later
Offer 10–15% discount for 12 months and 20–30% discount for 24 months to encourage longer commitment and stable cash flow.
10-day annual grace period
Full refund only within the 10-calendar-day grace period for first subscriptions. After that, no cash refund; remaining value can become credits subject to approval.
Non-refundable add-ons
Setup fees, additional users, consumed reply top-ups, third-party charges, custom work, and WhatsApp/Meta charges are non-refundable.
Upgrade fairness calculator
Prorated upgrade example
Use this simple calculator to explain why upgrades feel fair: customer pays only the difference for the remaining unused period.
Competitive positioning
Win by positioning higher than WhatsApp automation
Competitors are often framed as WhatsApp chatbots, omnichannel inboxes, or CRM messaging tools. Our strongest message is a business-trained AI assistant for sales, support, and operations.
CapabilityOur AI AssistantTypical market gap
Company document trainingYesOften partial or limited
Internal SOP / HR / operations supportYesRare
Human handover workflowBoost + MaxAvailable, but less business-knowledge focused
Malaysia multilingual fitStrongMixed by provider
SME simplicityCore strategySome platforms are complex or enterprise-heavy
Delivery Gantt chart
April foundation completed — next two weeks focused on launch-critical revenue systems
This management view connects what has already been delivered from April 2026 to 18 May 2026 with the next two-week sprint: payment gateway, signup-to-invoice automation, messenger integrations, and stronger admin management tools.
Product foundation is already available for management demo and launch packaging.
Telegram is successfully integrated; WhatsApp, WeChat, Instagram, and Facebook Messenger are planned next.
The chart separates completed work from the upcoming two-week delivery sprint.
Payment, invoices, subscriptions, and admin controls are the next launch-critical workstream.
Payment gateway
Implement checkout, payment confirmation, webhook handling, receipt/invoice alignment, and activation after successful payment.
Messenger integrations
Complete WhatsApp readiness and plan WeChat, Instagram DM, and Facebook Messenger, while Telegram remains the proven integrated channel.
Signup → invoice → subscription
Connect onboarding/signup to automatic invoice creation, subscription record creation, and customer account activation.
Admin management tools
Add management controls for customers, subscriptions, payments, channel status, usage, support, and launch monitoring.
Risks and management controls
Protect launch quality, trust, and recurring revenue
WhatsApp cost uncertainty
Make Meta charges transparent. Customer should understand WhatsApp/Meta charges are billed separately or passed through.
Trial trust risk
No auto-renewal for free trial users. Use reminders and dashboard value summaries to convert ethically.
Revenue leakage
Automate proration, no-refund downgrade rules, non-refundable add-ons, and annual credit handling.
Support capacity
Differentiate support SLAs by plan so high-touch support is reserved for Boost and Max customers.
Management decision
Approve ALPSeq AI Assistant as a recurring SaaS growth initiative
The opportunity is to convert the existing AI chatbot system into a commercially packaged SME product with strong differentiation, launch urgency, recurring revenue, and expansion potential.
Approve GTM position
Sell as a 24/7 AI Business Assistant trained on company knowledge, not a generic chatbot.
Approve pricing
Normal: RM199 / RM499 / RM899. Launch Day: RM99 / RM249 / RM499 for the first 200 SMEs.
Approve launch campaign
Free Boost trial, launch scarcity, impact dashboard, conversion reminders, and no trial auto-renewal.
Approve RM100K MRR target
Build toward RM100K+ monthly recurring revenue through Boost-led conversion, Max upgrades, users, and AI reply top-ups.
Prepared by AI Team
Ready for management review, live demo recording, screenshot replacement, and launch approval.